If your site gets visitors but your team can’t respond fast enough, you’re losing conversations you already paid to earn. It catches after-hours inquiries, routes daytime questions, and creates qualified leads.
24/7 replies for real questions
Most visitors want quick answers: price ranges, availability, and whether you handle their issue.
- Greet, collect a name and contact, then ask one clarifying question.
- Offer clear paths: Book, Get a price range, or Ask a question.
- After-hours: hold the conversation and hand off with a transcript in the morning.
More leads from the same traffic
Forms are easy to ignore. Conversational prompts are harder to abandon.
- One question at a time to reduce drop-off.
- Inline booking so visitors don’t leave the page.
- Exit-intent rescue: offer to text a link or save progress.
Faster routing, less inbox chaos
- Rules to route sales vs support vs scheduling automatically.
- Auto-tag topics (e.g., “Screen repair,” “Tune-up,” “Warranty”).
- Priority flags for high-intent signals like deadline or budget.
Consistent qualification
- Required fields: contact method, location, model, preferred time.
- Disqualify cleanly: outside service area or unsupported models.
- Offer helpful alternatives (guide, partner referral) instead of dead ends.
Faster, consistent answers
- Price ranges and timing with clear disclaimers.
- Short, on-brand replies to common FAQs.
- Link to checklists or galleries when visuals help decisions.
Recover missed calls with chat
If someone calls and hangs up, send a text that opens the chat pre-filled with their number. They can book or ask a question without waiting on hold.
Real data you can act on
- Top questions feed your FAQs and service pages.
- Objection tracking (price, timing, trust) guides content and scripts.
- Use exact customer phrasing to improve ads and headlines.
Multilingual help
Offer a language toggle. The bot can collect essentials in the visitor’s language and attach a translation to the ticket for your team.
Accessibility and convenience
- Helps people who can’t or won’t call during business hours.
- Keyboard-friendly, screen-reader-aware chat UIs improve access.
- Transcripts prevent repeat explanations.
Connects to your tools
- CRM: create or update contacts with tags and source.
- Calendar: propose live availability and confirm bookings.
- Help desk: open tickets with full chat history.
- Analytics: events for chat started, qualified lead, booking.
What a good chatbot experience looks like
- Three clear starting buttons: Schedule, Get prices, Ask a question.
- Short messages (1–2 sentences) and plain language.
- Visible privacy note before capturing contact info.
- “Talk to a person” escape hatch at every step.
- End-of-chat summary: what was captured and what happens next.
Simple scripts you can adapt
- Greeting: “I can help you book, get a price range, or answer a quick question. What do you need?”
- Price guardrail: “I can share a ballpark based on model and issue. Final pricing follows a quick diagnostic.”
- After-hours: “We’re closed now, but I can book a time or pass your message to the morning team.”
- Handoff: “I’m connecting you to a specialist. Watch for a message here or by text shortly.”
Metrics that actually matter
Track weekly. Trending up is the goal, not perfection on day one.
| Metric |
What to watch |
| Chat starts |
Placement and prompts are visible and relevant. |
| Completion rate |
Short steps; no long paragraphs; clear buttons. |
| Qualified leads |
Required fields filled; disqualify cleanly. |
| Bookings from chat |
Calendar integration works and shows real times. |
| Time to human (SLA) |
Under business-hour targets for handoffs. |
| CSAT (1–5) |
Quick rating at the end; watch comments. |
| Revenue from chat |
Attribute closed deals to chat-sourced leads. |
30-day rollout plan
- Week 1: list top 15 FAQs and 5 key conversions; draft scripts with guardrails and privacy notes; choose integrations.
- Week 2: build flows and test on staging; add brand tone; QA accessibility (keyboard, contrast, labels).
- Week 3: soft launch on high-intent pages; staff routing and notifications; track events in analytics.
- Week 4: review transcripts; fix confusing branches; add exit-intent chat on key pages; publish a short “How we use chat.”
Common pitfalls to avoid
- Pretending the bot is a person.
- Forcing chat for everything; keep phone and forms available.
- Long paragraphs instead of short prompts and buttons.
- No human escape route or unclear privacy notice.
- “Set and forget.” Revisit scripts monthly using transcript data.
Quick checklist
- Three clear entry paths (book, price, question)
- Privacy note before contact capture
- After-hours summary and morning handoff
- CRM + calendar integration live
- Weekly transcript review and updates
- CSAT question at end of chat
Ready to add a chatbot to your site?
We’ll map your top questions, build the flows, connect your calendar/CRM, and launch a helpful chatbot that books more conversations.
- 24/7 replies for pricing and availability
- Inline booking and clean handoffs to your team
- Setup in ~7 days with clear metrics
No pressure. Quick consult, clear plan, then you decide.